Are you passionate about creating social content that people genuinely want to watch, share and engage with? Do you know what it takes to build thriving communities on TikTok, Instagram and beyond? Are you excited by the opportunity to shape content for one of Barnardo's most significant corporate partnerships while working directly with young people to tell their stories? If so, we'd love to hear from you.
About the role
We're looking for a creative and strategic Senior Social Media Officer to lead social media activity for Barnardo's partnership with Co-op.
Joining our Social Media & Video team within External Communications & Engagement, you'll create engaging, social-first content that showcases the impact of the partnership, amplifies young people's voices and connects with audiences across the UK.
From trend-led TikToks and Instagram Reels to campaign content and creator collaborations, you'll be responsible for planning and delivering content across a variety of channels such as TikTok, Instagram, Facebook, YouTube and LinkedIn.
A key part of this role is working directly with young people to co-create and co-produce content. You'll help ensure their ideas, experiences and perspectives are at the heart of our storytelling for the partnership, creating authentic content that resonates with audiences and empowers young people to share their voices.
Working closely with Co-op colleagues, content creators, influencers and teams across Barnardo's, you'll identify new opportunities to grow audiences, increase engagement and deliver meaningful impact.
We're looking for someone who can:
- Create engaging, platform-first content tailored to different social media audiences.
- Lead the planning and delivery of social media activity supporting the Barnardo's and Co-op partnership.
- Work directly with young people to co-create and co-produce authentic content.
- Develop standout video content for TikTok, Instagram Reels and YouTube Shorts.
- Spot emerging trends and turn them into opportunities for growth and engagement.
- Build strong relationships with colleagues, partners, creators and influencers.
- Use analytics and audience insights to optimise performance and demonstrate impact.
- Balance creativity and strategy to deliver social media activity that gets results.
To succeed in this role
You'll have experience managing successful social media channels, creating engaging video content and understanding what drives performance across today's social platforms. You'll be a confident collaborator, an excellent storyteller and passionate about involving young people in the creation of content.
Most importantly, you'll be excited about using social media to amplify young people's voices, showcase the impact of the Barnardo's and Co-op partnership, and help create positive change for children and young people across the UK.
Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible
We appreciate our colleagues' dedication and their commitment to delivering excellence in the vital work we do, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.
We are committed to a rounded colleague experience with an approach to both pay and rewards that are fair, attractive, and progressive. This is in support of our strategic ambition to ensure Barnardo's is a place everyone can belong, grow and thrive.
The salary range advertised is in line with our pay principles, for consistency and fairness while recognising the skills and experience applicants bring to the role. Appointing salaries can be discussed further at appointment stage; we do seek to appoint within this range always exercising responsible stewardship.
Workplace Offer: What it means for you
Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
- Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements.
- Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
- The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
- A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
- Service related sick pay from day 1
- Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
- Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
- Cycle2work scheme
- Interest free season ticket loans
- Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
- 20% discount at Barnardo's stores
- Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
- Free access to round the clock employee assistance program for advice and support
- Access to Barnardo's Learning and Development offer
*T&C's apply based on contract
We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.
- Reference number:23750
- Job Title:Senior Social Media Officer
- Location:Workplace offer: Hybrid working, Barnardo's hub/office or home address based in the UK
- Contract type:Permanent (Fixed term funded post)
- End date:June 2030
- Hours:36.25
- Salary:£33,469.00 - £39,242.00 Plus Office at Home Allowance £312
- Closing Date:16 October 2026
- Interview Date:26th & 27th October 2026
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